2017 Profile of Home Staging (NAR)
A few years back, after having the cutest bungalow with lots of personality on the market for 6 months without offers, I brought up the idea of staging again with my Sellers. Their belongings, art and chotchkas were just too distracting, not to mention the paint colors. I told them we have a problem with Buyers not seeing beyond their ' cool stuff.' I sat down with the Sellers, showed them the feedback from all the showings and they agreed to do it my way. Immediately, we painted, we moved around their furniture, took down 3/4 of the chotchkas, brought in rugs, lights, redid the photography and BAM...at the same price we had two offers within the week. The National Association of Realtors (NAR) Research department have put together a pretty comprehensive report about how staging affects duration on the market and sales price.
Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).
Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale.
The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).